Loved all the perks that came with Dubai's 'kids go free' campaign last year? Couples may soon get the freebies next time, according to the emirate's tourism authorities.
Event Location
Dubai, Dubai
Start Time
20 December 2023, 12:00 AM
End Time
31 January 2024, 12:00 AM
Dubai's 'kids go free' drive — which ran from July until August last year — was a huge hit among tourists. Now, the emirate is planning to work with partners to launch a 'couples go free' campaign in 2024.
During the previous campaign, children enjoyed free stays, free dining options and discounted packages, while making the most of a wide range of amenities and family-focused activities in some of Dubai’s top hotels. It also included attractions like cinemas, indoor sports activities, and theme parks.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DTCM) said, “The summer programme has been very successful. We launched the ‘Kids Go Free’ programme this summer, and it really helped us get more business. But what we heard is that the couple's stuff has been left out. So let's just not focus on ‘kids go free’, but let's put an offer out there for couples as well. That's something we're really pushing."
Kazim was speaking at the Dubai City Briefing on the second day of the Skift Conference held at Atlantis the Palm, which was attended by hundreds of travel and tourism industry.
“We're working with partners to ensure that we get more and more destination weddings happen in Dubai,” said Dubai Tourism chief.
The emirate is also fast emerging as a popular wedding destination, especially for people from Asia, the Middle East and Western countries. The emirate will also host a Wedding Symposium in 2024.
The Dubai tourism chief noted that group visitors are also emerging strong.
Kazim pointed out that the emirate is a value-for-money destination and therefore they're “trying to remove the perception of the expensive” from people’s minds.
Dubai 'couples go free' campaign
