DubaiDestinations campaign enhance domestic tourism

The #DubaiDestinations initiative continues to focus on highlighting the city’s exceptional experiences, and exciting events and activities during the summer.

The campaign encourages Dubai’s diverse community to discover the city’s unique destinations in the summer and enjoy its distinctive offerings ranging from beach activities, dining and family-friendly activities at hotels, to water parks, water sports adventures and indoor entertainment that capture the essence of Dubai’s summer experience.

The current season of the #DubaiDestinations campaign, running until the end of August, brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences.

Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), said: “As with each season of the campaign, the initiative aims to inspire citizens, residents and tourists to explore the captivating variety of leisure and entertainment choices in the city, including Dubai’s vibrant dining scene, its picturesque beaches, pools, outdoor activities and indoor attractions”.

Shaima Al Suwaidi, Director of Brand Dubai, the creative arm of the Government of Dubai Media Office, said: “The #DubaiDestinations campaign is a key initiative that highlights everything that makes the emirate one of the world’s most distinctive destinations, from its mix of cultures, its culinary melting pot, world-class shows, events, festivities, and entertainment activities. During the next few weeks, Brand Dubai will continue to enhance the profile of Dubai’s various destination offerings, with a special focus on promoting summer destinations and telling stories about the Dubai experience through interactive guides, creative videos, social media platforms and other activations.”

The #DubaiDestinations campaign will also promote indoor attractions, such as cinemas, indoor sports activities and theme parks, in addition to showcasing Dubai’s most-loved homegrown food outlets from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai.