MENA Creatives Bootcamp will be held in November

Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture) and Member of the Dubai Council, visited Google’s office in Dubai and directed the team at Dubai Culture to further enhance collaboration and knowledge exchange between the two entities.

Sheikha Latifa announced the launch of the ‘MENA Creatives Bootcamp’ – Sustainability Edition, a three-day accelerator programme for creative talent in the UAE and the wider region in collaboration with Google. The programme is geared towards imparting digital and tech-related guidance and mentorship to help those in the creative industry enhance their talent and grow their businesses online in a sustainable manner.

The inaugural edition of the programme, which is to be held from November 13-15 at Google’s office in Dubai, will focus on sustainability in line with the designation of 2023 as the Year of Sustainability in the UAE. The training sessions will be led by industry experts who will guide and empower participants to explore environmentally conscious design practices and leverage AI-powered technologies to amplify their creative impact. The bootcamp will offer participants tremendous opportunities to network, exchange knowledge and explore potential collaborations with others across the industry.

During the visit and in her meeting with the team at Google, Sheikha Latifa emphasised the importance of leveraging the strategic collaboration to fully support and upskill creative talent in the region. The discussion also underpinned the significance of Dubai’s cultural offerings as it continues to position itself as a global leader in the creative and cultural space. This vibrant cultural experience was showcased through the ‘Dubai Culture and Heritage’ project on the Google Arts & Culture platform, which launched last year, highlighting the city’s cultural diversity and celebrating its contemporary creativity.

“The collaboration with Google enables creative talent to keep pace with modern needs, highlighting Dubai’s commitment to fostering innovation and empowering its unique creative ecosystem.”