Super General Company

"Super General” brand was founded in 1980 to develop and market a comprehensive range of Consumer Electronics & Home Appliances products.

Super General Company offers value-for-money products under ‘Super General’ brand that are the pride of millions of households across the globe. The range of products includes Air Conditioners, Refrigerators, Freezers, Cooking Ranges, Washing Machines, Water Coolers, Audio Video equipment, Digital Home Entertainment products, Telephones, Microwave Ovens, and Small Home Appliances.

Since its inception over 30 years ago, Super General has rapidly grown into a dynamic global brand with a presence in over 50 countries. Across all these markets, Super General has earned a reputation for delivering the widest range of durable home appliances & electronics, all at exceptional value.

Super General has risen to become a market leader across markets, enjoying a dominant position across various product categories, especially air conditioners, a fact endorsed by independent market research.

Super General’s philosophy is providing fuss-free, durable and hardworking appliances & electronics to its millions of customers globally. In the era of smart products, Super General believes in smart customers who would pay only for the features that they use thus delivering performance at an affordable price.

Strong product line up across categories is backed by an efficient delivery and after sales support. Focus on quality has earned Super General major international certifications of CB, CE, G-mark, SASO, QSASO, ESMA, BEE and KUCAS.

Super General’s outstanding track record, consistent growth & strong market share is a clear demonstration that the company has raised the bar within the appliances & electronics category in the UAE. Looking ahead, the Super General mission is to not just maintain the high standards set, but to exceed them, all with one aim in mind – to continuously improve the quality of life for all our customers.


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